ABN Srl enters mobile performance marketing and becomes YouAPPI’s sales agency for Italy

Youappi is the leading platform for programmatic mobile with over 3500 direct publishers (mobile apps and m-sites) and supports all ad formats. Traffic is in-app, no rebrokering, no purchase of multimedia content. This means great safety for the brand. Youappi has developed an internal anti-fraud tool, which is added as a layer of protection to existing anti-fraud technologies offered by campaign tracking providers.